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Looking for Search Engine Optimizer having good knowledge of internet marketing, off-page optimization, link building, directory/article submissions, blogs, forums, social bookmarking, video marketing etc. SEO News Blogs Daily: Can You Make More Money Through Google Adsense? Tired of seeing clicks that are paying your $0.11? There is something you can do about it.

Many adsense publishers bemoan that they are always only getting about $0.11 a click. One glance at their content typically suggests why: its the content. Advertisers are not going to pay large sums of money for keywords where the product is fairly shoddy.
SEO Classroom Glossary - BotShort for robot. See ""spider"" AdSense Mistakes | Online SEO VideosMaking money with AdSense is easy, as long as you know how. Watch part 12 of my presentation and learn about the top 10 mistakes that people make when trying to make AdSense cash.

Two webinars now up on the Website Optimizer YouTube channel

It's a great week for the Website Optimizer YouTube channel. On the heels of Dan Siroker's talk, How we used data to win the election, we just posted two recorded webinars. The first webinar is Planning and Running your First Experiment with Website Optimizer. David Booth, one of our authorized consultants, gives an outstanding presentation that guides you through setting up your first test. Along the way, he shares lots of great insights, case studies, and tips for increasing your conversion rate.

Managing your reputation through search results
 

A few years ago I couldn't wait to get married. Because I was in love, yeah, but more importantly, so that I could take my husband's name and people would stop getting that ridiculous picture from college as a top result when they searched for me on Google.

After a few years of working here, though, I've learned that you don't have to change your name just because it brings up some embarrassing search results. Below are some tips for "reputation management": influencing how you're perceived online, and what information is available relating to you.

Blogger and Google Friend Connect unite

By building on Friend Connect technology, the Following feature can now tap into an open ecosystem. Visitors will be able to follow a blog using their Google, Yahoo, AIM, or OpenID account, just as they can on any other site with Friend Connect. These blogs will be listed in their profile alongside other sites they've joined. And it also leverages existing friend relationships, meaning they'll be able to quickly see if their friends also follow the blog.

Next steps in cyber security awareness

Last week I joined several industry experts to speak at a cyber security panel on Capitol Hill organized by Congresswoman Yvette Clarke and sponsored by the Committee on Homeland Security. The conversation focused on things everyday Internet users can do to help protect their computers and stay safe online. Given that we just wrapped up our observation of National Cyber Security Awareness Month, I thought I'd share some of the key recommendations from the panel:

Googlers receive prestigious ITOJUN Service Award

Googlers Lorenzo Colitti and Erik Kline have received the ITOJUN Service Award while attending the 76th Internet Engineering Task Force meeting in Hiroshima, Japan.

The Itojun Service Award honors the memory of Dr. Jun-ichiro "itojun" Hagino, who passed away in 2007 at the age of 37. The friends of itojun and the Internet Society (ISOC) came together to establish this award last year. The award recognizes and commemorates the extraordinary dedication exercised by itojun over the course of IPv6 development.

Online Marketing in Uncertain Times

Posted by Tom Leung and Tamara Micner, Website Optimizer Blog Team

We're all concerned these days about the bottom line: economic uncertainty is still around, marketing budgets are getting more scrutiny, and tolerance for "spend and hope" marketing investments are understandably under attack.

When revenue is uncertain and ROI is even more important than usual, any advertising that can precisely measure and track results is especially valuable. Online, that's very doable. You can see where your money's going, what you should invest in and what you should change.

In fact, companies that invest intelligently in growing their business, even in softer markets, will be able to leapfrog their competition, who might be much less efficient with their ad spend or turn it off altogether.

SEM campaigns have always been attractive, since they give you crystal-clear metrics on how much you're spending for how many eyeballs and clicks on specific keywords and creatives. And Google Website Optimizer shows you exactly which changes will improve (or reduce) your online conversions—however you define them.

Here's an example: StairSupplies, a customer of ours that produces custom orders for stair remodeling and new home construction. About a year ago, they started testing their homepage with LunaMetrics, one of our Authorized Consultants. Can you guess which screenshot below was the original homepage, and which was the winning redesign?

The winner was #2: all it took was deleting the image of the model and hiding the drop-down menu on the left side. Surprisingly, the page with the extra image did worse, when best practices dictate the opposite. Even best practices can be wrong, and you don't know when unless you test.

Although the changes to the homepage seemed trivial to Len Morris, StairSupplies' CEO, they made a huge difference to users. StairSupplies' online conversion rate increased by 144%, and average order size increased by 18%.

Pick Websites Like Mutual Funds

When you think about it, websites are like mutual funds. You spend money buying them, and you expect them to bring in as much money as they can each year. But unfortunately, people seem to be more rational when selecting funds than when picking websites.

Let's say you're picking a retirement-savings mutual fund. Chances are you'll investigate the current and historical performance of each fund. It would be pretty unusual for you to take money out of an existing fund and put it into a new one without comparing how the two perform, right? In fact, if you took all your money out of one fund and put it into another one based only on gut feel or opinion, people would call you crazy.

Now let's look at how we do website redesigns today. We typically invite local agencies to razzle and dazzle us with their portfolios. We choose things that look nice and make us feel good about spending tens of thousands of dollars (if not more) on a redesign. We get enchanted by talk of Web 2.0, widgets, gadgets, video, surveys and interactive movies. If we're using a really good agency, they'll ask for or already know our current web-analytics metrics so there's a baseline against which to measure. And after months of brainstorming and discussions, we see initial concept mocks, and the new site is unveiled—perhaps a press release is issued.